For performance marketing campaigns, Advertisers can incorporate a landing page in their performance marketing campaigns using Web Integration Code (WIC). WIC allows advertisers to track publisher-driven traffic to a landing page for payout and repor...
There are a few different ways to deploy Invoca on your landing pages — and in most cases, Invoca customers should use the Invoca Tag to serve Invoca promo numbers and call tracking to your web visitors. However, there are a couple cases in which the...
If you use Invoca for affiliate marketing, you can customize how your calls pay out based on the region of the caller. Here’s how: Login to your Invoca account and follow our guide to set up Custom Target Regions for your Invoca campaign. You can cre...
Your Invoca reports are filled with useful insights on your phone calls, including the duration of each phone call you receive. However, in some cases you may find that the duration of the same bundled phone call (as reported in the columns Total Con...
In your Invoca account, a bundled campaign is a tool that allows you to combine several different campaigns, called child campaigns, into one larger structure. This allows you to group together similar campaigns with different options for call routin...
In affiliate marketing, it is essential that every phone call is properly attributed and paid out to the affiliate that referred it. And while Invoca is a powerful, sophisticated tool to help you manage and automate this process, sometimes your accou...
In certain situations using Invoca's legacy Web Integration Code (WIC), you can place a button on your landing page that, when clicked, prompts your customers to input their phone number. Then, Invoca will place a phone call to that customer. When th...
When you use Invoca for Performance Marketing, you can choose a target limit for the payouts paid and phone calls received in each of your Invoca campaigns, then receive notifications when a campaign reaches 75%, 90% and then 100% of that limit. This...
If you use Invoca for performance marketing as a network account, you might need to send messages to your affiliate partners — Advertisers and Publishers. For example, you might want to notify these accounts about changes to your policies, or to urge...
If you use Invoca for affiliate marketing as a network or advertiser, you'll need Publishers to join your campaigns to host ads. After creating a new campaign, if you've set it to not automatically approve all Publisher applications, you'll need to m...
Invoca networks using affiliate marketing rely on Publishers to host ads. However, you'll want to be able to pick and choose which Publishers you want to do business with before connecting those offers to your Advertisers. After your Publishers have ...
Invoca networks using affiliate marketing rely on Advertisers to create new offers. However, you'll want to be able to pick and choose which Advertisers you want to do business with before connecting those offers to your Publishers. This article will...
Promo numbers are the unsung hero in your Invoca account, key to routing phone calls and capturing attribution data. However, promo numbers are also a scarce resource. In order to manage promo numbers, Invoca offers an an auto reclaim feature for pub...
If you use Invoca as a Publisher, you might end up with a lot of campaigns that don't need your attention! To hide a campaign from your list of campaigns, follow these steps: In your sidebar menu, click Campaigns, then View Campaigns.In your campaig...
When you use Invoca for performance marketing, Network accounts are responsible for all billable Invoca items — including promo numbers. That means, if an Advertiser or Publisher needs more direct promo numbers to promote a campaign, you'll need a us...
When a publisher or advertiser applies to your network from the sign up page, they are prompted to select their company or account type. Some may incorrectly mark their company type as advertiser instead of publisher or vise versa. Before approving o...
If you are a Publisher in performance marketing campaigns and you join an Advertiser campaign using web integration code (WIC), you might not be satisfied with a text-only link. Here's how to request that your Advertiser supply you with an image, te...
If you use Invoca for performance marketing, you'll likely finding yourself managing the Publisher accounts on your campaigns. This include the Publisher's status, which determines their ability to join and host Invoca campaigns. You can view — and i...
When you use Invoca for performance marketing, you need to work with Publishers, who host your ads and offers on their landing pages. To do so, first you'll need those Publishers to join your network — then, Advertisers will need Publishers to join t...
In general Invoca does not have a limit to the number of calls that can be initiated on a single promo number at one time. Though it is possible to ensure all your calls are answered and prevent calls from going to overloaded call centers by using Co...
