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stevestormoen by Employee

How to view or edit a Publisher ID?

Each Invoca Publisher is assigned a unique ID number, known as the Publisher ID, that we use to identify that account to other systems in your Invoca integrations, such as using Invoca's Network Integration API.To see the Publisher ID for any Publish...

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stevestormoen by Employee

How is EPC Calculated?

OverviewAverage Earnings per 100 Calls (EPC) is calculated using the same method that many Networks compute their Earnings per 100 Clicks (EPC)The FormulaEPC = (Total_Earnings/Total_Calls)*100 In the Overview Report, Total_Earnings is displayed in t...

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stevestormoen by Employee

Understanding and changing your campaign status

Campaigns are the backbone of your Invoca account, but they're not always taking phone calls. To view — and with the right user role, change — the status of a campaign, log in to Invoca. Click on Campaigns in the sidebar menu, then select Manage/View...

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stevestormoen by Employee

Suspend an Advertiser

If you use Invoca for performance marketing as a Network account, you'll likely finding yourself managing the Advertiser accounts which create campaigns in your network. This include the Advertiser's status, which determines their ability to create I...

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stevestormoen by Employee

Customize Call Treatment by Promo Number

If you have an Invoca campaign with more than one static promo number, you might want calls to different numbers to have different call treatment options, despite being part of the same campaign. Here's how to customize the call treatment for each pr...

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stevestormoen by Employee

Create a New Publisher

If you're using Invoca for performance marketing, a Publisher is an account that joins your Invoca campaigns to host Advertiser offers on their landing pages. If you want to learn more about the structure of your Invoca account, see our guide to Plat...

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stevestormoen by Employee

Create a new Advertiser or Profile

In the structure of your Invoca account, your Invoca campaigns are created, tracked and reported through Advertisers, also sometimes known as Profiles, other names if you choose. If you use Invoca for performance marketing, Advertisers are a separate...

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stevestormoen by Employee

Publisher: Applying to a campaign

If you're a Publisher in performance marketing campaigns, you'll primarily use Invoca to join campaigns, connecting with Advertisers to drive phone calls from your landing pages to their promotions. This guide will help you browse the campaigns avail...

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stevestormoen by Employee

Performance marketing email notifications

If you use Invoca for performance marketing, you can receive automatic notifications by email about important events, including:  New activity by Advertisers or Publishers applying to join your network or campaignsAny recent changes to your Bundled c...

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stevestormoen by Employee

Create a Syndicated Campaign

If you use Invoca for Performance Marketing as a network user, you can use syndicated campaigns to share calls connect to other networks and drive those calls through your own campaigns. Check out our article Introduction to Syndicated Promotion Camp...

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stevestormoen by Employee

Introduction to Syndicated Promotion Campaigns

Syndicated Promotions allow margin to be earned quickly without the syndicating network paying telecom fees. Only Publisher Promotions  can be syndicated.   As the originating network, syndicating out a campaign may significantly increase call volum...

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stevestormoen by Employee

Take Margin on Syndicated and Bundled Campaigns

When creating a syndicated or margin-based bundled campaign, the Network user is prompted to input how much margin to keep on the payout from the original campaign. Margin is tracked as revenue to the network and is only displayed to Network users. A...

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stevestormoen by Employee

Create a Publisher Promotion

A Publisher Promotion is a type of Invoca campaign used for performance marketing, in which Publishers can apply to host ads and offers created by Advertisers. To create a new Publisher promotion, follow our guide How to create an Invoca campaign, wi...

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