Each Invoca Publisher is assigned a unique ID number, known as the Publisher ID, that we use to identify that account to other systems in your Invoca integrations, such as using Invoca's Network Integration API.To see the Publisher ID for any Publish...
OverviewAverage Earnings per 100 Calls (EPC) is calculated using the same method that many Networks compute their Earnings per 100 Clicks (EPC)The FormulaEPC = (Total_Earnings/Total_Calls)*100 In the Overview Report, Total_Earnings is displayed in t...
Syndicating IN to Your NetworkWhen you are working with a client or advertiser who also utilizes the Invoca platform, syndicating their campaign in to your network allows you to make their campaign available to your distribution channels and traffic....
Campaigns are the backbone of your Invoca account, but they're not always taking phone calls. To view — and with the right user role, change — the status of a campaign, log in to Invoca. Click on Campaigns in the sidebar menu, then select Manage/View...
If you use Invoca for performance marketing as a Network account, you'll likely finding yourself managing the Advertiser accounts which create campaigns in your network. This include the Advertiser's status, which determines their ability to create I...
When you're using Invoca for performance marketing, you might want to make a campaign that's not available for all your Publishers to view and apply. However, if you simply make that campaign private, you'll need to invite publishers via email to joi...
A call treatment is what a caller to one of your Invoca promo numbers experiences before connecting to a call center agent — including routing, voice prompts, Interactive Voice Response (IVR) menus, and more. If you use Invoca for performance marketi...
If you have an Invoca campaign with more than one static promo number, you might want calls to different numbers to have different call treatment options, despite being part of the same campaign. Here's how to customize the call treatment for each pr...
If you use Invoca for affiliate marketing, you can share access to Invoca data with your Advertisers and Affiliates using Single Sign-On for Affiliates and Advertisers. This feature foregoes the usual process of sending your Affiliates and Advertiser...
If you use Invoca for performance marketing, you likely work with a lot of Publishers, and it can be important to keep tabs on which ones are driving the most calls and conversions, or earning the most commissions. This is especially useful which pub...
If you're using Invoca for performance marketing, a Publisher is an account that joins your Invoca campaigns to host Advertiser offers on their landing pages. If you want to learn more about the structure of your Invoca account, see our guide to Plat...
In the structure of your Invoca account, your Invoca campaigns are created, tracked and reported through Advertisers, also sometimes known as Profiles, other names if you choose. If you use Invoca for performance marketing, Advertisers are a separate...
If you're a Publisher in performance marketing campaigns, you'll primarily use Invoca to join campaigns, connecting with Advertisers to drive phone calls from your landing pages to their promotions. This guide will help you browse the campaigns avail...
If you use Invoca for performance marketing, you often have more than one Publisher accepted for one of your Invoca campaigns. By default, phone calls from any of those publishers in that campaign will earn the same payout commission. However, you ca...
If you use Invoca for performance marketing, you can receive automatic notifications by email about important events, including: New activity by Advertisers or Publishers applying to join your network or campaignsAny recent changes to your Bundled c...
Promo numbers — phone numbers managed by your Invoca account — are used to capture marketing data from your customers and phone calls. In most situations, you'll want to use your Invoca Tag and RingPools to dynamically assign promo numbers to your In...
If you use Invoca for Performance Marketing as a network user, you can use syndicated campaigns to share calls connect to other networks and drive those calls through your own campaigns. Check out our article Introduction to Syndicated Promotion Camp...
Syndicated Promotions allow margin to be earned quickly without the syndicating network paying telecom fees. Only Publisher Promotions can be syndicated. As the originating network, syndicating out a campaign may significantly increase call volum...
When creating a syndicated or margin-based bundled campaign, the Network user is prompted to input how much margin to keep on the payout from the original campaign. Margin is tracked as revenue to the network and is only displayed to Network users. A...
A Publisher Promotion is a type of Invoca campaign used for performance marketing, in which Publishers can apply to host ads and offers created by Advertisers. To create a new Publisher promotion, follow our guide How to create an Invoca campaign, wi...
