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Jfrazier by Contributor Level 1

How To Capture Microsoft Ads Keywords In Invoca

We recently launched Microsoft Ads and integrated into Invoca. The call data report is showing Bing call data flowing through, however, we do not see the keywords that drove the call. We can observe keywords for Google Ads. Is there a part of the set...

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Jfrazier by Contributor Level 1

Better Alignment With Signals For Google Ads Optimization

I’m curious to understand what signals Google can optimize against in real time and what data needs to be analyzed by us in order to set up rules or weight leads different for Google. For example, if 25% of brand calls mention scheduling issues, how ...

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