Invoca

Will Pooling Overflow calls impede SA360/Google Ad's ability to learn which ads, keywords, etc bring conversions and optimize? For example, if a call is a pooling overflow call, would google ads/SA360 still capture that data within the engines and st...

We recently launched Microsoft Ads and integrated into Invoca. The call data report is showing Bing call data flowing through, however, we do not see the keywords that drove the call. We can observe keywords for Google Ads. Is there a part of the set...

I’m curious to understand what signals Google can optimize against in real time and what data needs to be analyzed by us in order to set up rules or weight leads different for Google. For example, if 25% of brand calls mention scheduling issues, how ...