NEW Integration: Segment
This new integration marries in-the-moment Invoca call data with Segment's customer profile data so that you get a more complete, holistic view of the caller. With this, you can personalize experie...
Blog Articles
Introducing Invoca PreSense
Today is an exciting day at Invoca, as we launch a breakthrough product called PreSense, arming contact centers with real-time digital data to transform the caller experience. What if your contact...
SPOTLIGHT: Agent Voice ID
Invoca’s Agent Voice ID uses AI voice biometric technology to capture agent data on every call. This new feature creates a “voiceprint” of each call center agent’s voice that acts as a unique identif...
Google Ads Integrated at Both Network and Profile Level
Invoca's Google Ads (GA) integration can now be enabled at both the Network and Profile levels to better support multi-location/franchise business types. For example, now conversions can be tracked a...
Reminder: Deprecation of Attribution Models for GA4 and Google Ads
Google has announced the deprecation of four of their attribution models> first click, linear, time decay and position-based. Here is the timeline: May 2023: For Google Analytics 4 properties, all fo...
Call Routing Transparency
Ever wonder why a caller hung up or what their IVR path was prior to being connected to a live person? This new feature in the Call Detail page displays the IVR path of each call, including complex r...
