10-17-2018 06:23 PM - edited 07-22-2022 02:24 PM
As a digital marketer, you’re used to using a lot of different tools to make your workday hum, and you need them all to play nicely together. Your Invoca account is well equipped for those needs, featuring powerful integrations with popular marketing tools like Google Ads (formerly AdWords), Facebook, Adobe Experience Cloud, Salesforce, and dozens more, plus the flexibility to build new integrations with nearly any system you might use.
Ready to connect Invoca to the rest of your marketing stack? This is the place to start. Here’s what you’ll find in this article:
With that out of the way, let’s dive in!
The most valuable data you collect with Invoca — such as marketing attribution, Signals tracking the events that take place on your phone calls, and other call data — shouldn’t stay siloed there. Likewise, you can leverage data from your other marketing systems to better segment and analyze the types of calls, callers, and conversions in Invoca.
At a high level, most integration use cases are based on attribution or audiences. Attribution is all about understanding the channels, campaigns, ads, copy, calls-to-action, and keyword bids that are performing, so you can more intelligently allocate your budgets and optimize your spend. Segmenting your calls and callers is all about getting to know your consumers and personalizing the experience to deliver the next best engagement. Here are a few real-world examples of what you can do when your Invoca account is connected to your other marketing tools:
Of course, this is just a small sample of our integrations. The best way to get started is to take a look at our full list of integrations, compare that list against the tools you already use, and make a checklist of the integrations you’ll want to install.
Here's a full list of every single app you can integrate with your Invoca account.
You’ll find that this list is split between three types of integrations, called Connect Apps, Certified Integrations, and Custom Integrations.
Now that you know what Invoca integrations are capable of, and which ones are available, you’re ready to dive right in to connecting your Invoca account to the rest of your marketing stack. This guide, Best practices for configuring and managing your integrations, will give you some helpful tips to plan out any tricky details, and our list of all available integrations links to an implementation guide for each Connect App and Certified Integration we offer. Go nuts with it!
If you think the data in your Invoca reports doesn't match the data showing in the system you've integrated with, check out our article Integration troubleshooting guide: is my integration working correctly?
Most of your Invoca integrations will center around sending customer data and phone call insights —also known as Capturing Marketing Data and Signals — to your other systems. To get the most out of your Invoca integrations, make sure you've set these features up!
And that's it for a first look at connecting your Invoca account to your other apps. Ready to get started? Click through to our list of integrations, find some other apps you use, and get started! And if you’d like some more help, please click the Contact Support button at the bottom of this article to get in touch with our friendly Customer Success team.