Basic Knowledge: Integrations

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As a digital marketer, you’re used to using a lot of different tools to make your workday hum, and you need them all to play nicely together. Your Invoca account is well equipped for those needs, featuring powerful integrations with popular marketing tools like Google Ads (formerly AdWords), Facebook, Adobe Experience Cloud, Salesforce, and dozens more, plus the flexibility to build new integrations with nearly any system you might use. 

Ready to connect Invoca to the rest of your marketing stack? This is the place to start. Here’s what you’ll find in this article:

1. An explanation of the value of Invoca integrations and what you can accomplish with them. 
2. A link to a list of every integration available with Invoca, with further links to implementation guides for each of them.
3. An explanation of the three different types of integrations available with Invoca: Connect Apps, Certified Integrations, and Custom Integrations.
4. A link to a best practices document, with guidance to help you set up and configure your integrations with fewer errors.

With that out of the way, let’s dive in!
 

What you can accomplish when you integrate your marketing stack with Invoca

The most valuable data you collect with Invoca — such as marketing attribution, Signals tracking the events that take place on your phone calls, and other call data — shouldn’t stay siloed there. Likewise, you can leverage data from your other marketing systems to better segment and analyze the types of calls, callers, and conversions in Invoca.

At a high level, most integration use cases are based on attribution or audiences. Attribution is all about understanding the channels, campaigns, ads, copy, calls-to-action, and keyword bids that are performing, so you can more intelligently allocate your budgets and optimize your spend. Segmenting your calls and callers is all about getting to know your consumers and personalizing the experience to deliver the next best engagement. Here are a few real-world examples of what you can do when your Invoca account is connected to your other marketing tools:
 

• Pull Google Ads reports with Invoca data, featuring timely, accurate numbers for your cost per call and cost per conversion calculations, as well as the keyword that drove each phone call.
• Recognize when a customer has made a purchase over the phone, then automatically add that customer to an audience in Facebook and easily target lookalikes.
• If a caller is deemed a qualified buyer, but didn’t complete their purchase, send the data to your DMP and target the qualified buyer with a promotion to close the deal.
• Report the salesperson associated with a closed/won Opportunity from Salesforce to Invoca for closed-loop conversion reporting.

Of course, this is just a small sample of our integrations. The best way to get started is to take a look at our full list of integrations, compare that list against the tools you already use, and make a checklist of the integrations you’ll want to install.
 

What integrations are available with Invoca, and how to implement them

Here's a full list of every single app you can integrate with your Invoca account.

You’ll find that this list is split between three types of integrations, called Connect Apps, Certified Integrations, and Custom Integrations.
 

• Connect Apps are pre-built integrations that require no development knowledge to set up. All you need to do is click through and follow some simple instructions and you’ll be ready to go.
• Certified Integrations are a bit more involved, requiring some more intimate knowledge of the systems you’re integrating with to configure your settings and make the integration work just right. We still offer fully documented guides for our Certified Integrations with examples, best practices, and sample code, but you’ll have to do a bit more than a few clicks to set them up.
• Custom Integrations let you connect your Invoca account to any system — including your own internal tools. Using custom webhooks, data deliveries, or Invoca APIs, you can build your own integrations to export data from your Invoca account.

Now that you know what Invoca integrations are capable of, and which ones are available, you’re ready to dive right in to connecting your Invoca account to the rest of your marketing stack. This guide, Best practices for configuring and managing your integrations, will give you some helpful tips to plan out any tricky details, and our list of all available integrations links to an implementation guide for each Connect App and Certified Integration we offer. Go nuts with it!
 

Troubleshooting your integrations

If you think the data in your Invoca reports doesn't match the data showing in the system you've integrated with, check out our article Integration troubleshooting guide: is my integration working correctly?
 

How to accomplish even more with Marketing Data and Signals in your integrations

Most of your Invoca integrations will center around sending customer data and phone call insights —also known as Capturing Marketing Data and Signals — to your other systems. To get the most out of your Invoca integrations, make sure you've set these features up! 

And that's it for a first look at connecting your Invoca account to your other apps. Ready to get started? Click through to our list of integrations, find some other apps you use, and get started! And if you’d like some more help, please click the Contact Support button at the bottom of this article to get in touch with our friendly Customer Success team.

 

Related:
• A list of all available integrations
• Best practices for configuring and managing your integrations 
• Integration troubleshooting guide: is my integration working correctly?