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Invoca is stuffed with powerful integrations with the marketing tools you use every day, to help your workday flow freely. In this article, you’ll see a list of every integration available in your Invoca account, along with links to an overview document that helps you understand what the integration is capable of and a full setup guide to help you install the integration.

Before you start connecting Invoca to your other marketing apps, be sure to check out our Best practices for configuring and managing your integrations for some helpful tips that will make your integration experience go a whole lot more smoothly!
 

Note:
To access any of these integration setup guides, you must be logged in to your Invoca account.

Connect Apps

These are our core integrations, with some of the most popular marketing tools around. These integrations are the easiest to set up — you’ll just need to click a button, follow some simple directions, and you’ll be set!
 

Product name Short description Integration overview Implementation guide (login required)
Facebook Ads Connect your Invoca phone call data and Signals to the Facebook and Instagram ads that drove those calls. Facebook: Integration Overview Facebook Ads: Integration Details
Google Ads Track your Invoca phone calls and Signals to the Google ads that drove them. Invoca for Google Ads: Integration Overview Invoca for Google Ads: Installation guide
Microsoft Advertising (formerly Bing Ads) Track your Invoca phone calls and Signals to the Microsoft Advertising ads that drove them (including Bing paid search). See implementation guide Invoca for Microsoft Advertising (formerly known as Bing Ads) installation and user guide
Salesforce Sales Cloud Pass inbound call data to Salesforce as a custom object, where you can log, manage, and analyze it along with the rest of your customer activity. Invoca for Salesforce Sales Cloud: Integration Overview Salesforce Sales Cloud: Pre-installation checklist

Salesforce Sales Cloud: Installation guide
Salesforce Marketing Cloud Attribute inbound calls to your email campaigns and build personalized customer journeys. Salesforce Marketing Cloud: Integration Overview Salesforce Marketing Cloud: Integration Details

 

No Code Integrations

Invoca's new, no-code integrations allow you to integrate with the most popular integrations with all of the complexity abstracted out. This section will continue to grow over time as we add to the list of integrations that make you successful.

 

Product name Short description Integration overview Implementation guide (login required)
Decibel Connect Invoca to Decibel to better understand your customers' journeys, and create actionable data and segments. See implementation guide Invoca for Decibel: Integration overview and installation guide
Facebook Conversions API Facebook's Conversions API is the state-of-the art server-to-server integration to send Invoca call data to FB. See implementation guide Facebook Conversions API Installation Guide
Google Analytics Report phone calls driven from website visits back to your Google Analytics account, and track additional call data. Invoca for Google Analytics: Integration overview

Invoca for Google Analytics 4.0 Integration Guide 

Invoca for Google Universal Analytics: Installation guide

Google Campaign Manager (formerly known as DoubleClick Campaign Manager) Attribute and report your Invoca Signals and gain a better understanding of your marketing efforts. Invoca for Google Campaign Manager: Integration overview

Invoca for Google Campaign Manager: Installation guide

Google Search Ads 360 (formerly known as DoubleClick Search, or DS3) Tie your call data and Signals to the campaign, ad, keyword, and landing page that drove them, in real-time. See implementation guide Invoca for Google Search Ads 360: Overview and installation guide
Hubspot Attribute phone calls back to the appropriate HubSpot Contact to improve your segmentation and scoring, enhance your reporting, and more.  See implementation guide Invoca for Hubspot: Integration overview and setup guide
Slack Send messages from Invoca to Slack with the data of your choice triggered by your preferred Signal. See implementation guide Invoca for Slack: Integration overview and installation guide
Snap Track Invoca conversions from your Snapchat ads. See implementation guide Invoca for Snap (aka Snapchat Ads) Integration Guide
Tealium Sync your Invoca tag into your Tealium universal data hub to better share data across your organization.

See implementation guide

Invoca for Tealium: Integration setup guide


Certified Integrations

These integrations are with trusted partners, which we know we can support to help you have an excellent integration experience. Certified integrations involve a bit more setup than core apps — get ready to dig into a little bit of code — but don’t require extensive development resources to get moving, and offer smooth sailing once they’re set up.
 

Product name Short description Integration overview Implementation guide (login required)
Adobe Advertising Cloud (formerly known as Adobe Media Optimizer [AMO]) Send call data and Signals for calls driven by a landing page or Google mobile click-to-call advertisements to your programmatic ad-buying solution. Invoca for Adobe Experience Cloud: Integration Overview Invoca for Adobe Advertising Cloud installation and user guide
Adobe Analytics Tie each phone call you receive to the caller’s unique Adobe Visitor ID for real-time call insights. Invoca for Adobe Experience Cloud: Integration Overview Invoca for Adobe Analytics: Installation and user guide
Adobe Audience Manager Send inbound call data and Signals to Adobe Audience manager to build segments for retargeting and lookalike modeling. Invoca for Adobe Experience Cloud: Integration Overview Invoca for Adobe Audience Manager installation and user guide
Adobe Launch Manage your Invoca Tag in Adobe Launch for easier deployment across the web. Invoca for Adobe Experience Cloud: Integration Overview Invoca for Adobe Launch installation and user guide
Adobe Target Include Invoca data in your A/B testing and segmentation. Invoca for Adobe Experience Cloud: Integration Overview Invoca for Adobe Target installation and user guide
Criteo Send your Invoca call and Signal data to Criteo for easy retargeting and suppression of your callers. See implementation guide Invoca for Criteo: Integration overview and installation guide
Five9 Create leads in your Five9 call center platform and send caller information in real-time. See implementation guide Invoca for Five9 integration installation guide
Google Tag Manager Manage your Invoca Tag in Adobe Launch for easier deployment across the web. See implementation guide Invoca for Google Tag Manager: Tag setup guide
HasOffers Performance marketing only:
Sync affiliate payouts and commissions between HasOffers and Invoca and self-serve trackable links to phone calls.
See implementation guide HasOffers: Integration Overview
Impact Send your Invoca phone calls or Signal conversions to Impact for easy partner management and affiliate payouts. See implementation guide Invoca for Impact integration overview and installation guide
Kenshoo Send call data and Signals for calls driven by a landing page or Google mobile click-to-call advertisements to your programmatic ad-buying solution. See implementation guide Invoca for Kenshoo: Integration overview and installation guide
LinkTrust Performance marketing only:
Sync affiliate payouts and commissions between HasOffers and Invoca.
Coming soon! Coming soon!
Marin Pass call information into Marin, tied to the relevant campaign, ad, and keyword for reporting. Coming soon! Coming soon!
Optimizely Segment and report on your Invoca phone calls and attribute them to the appropriate variation in Optimizely. See implementation guide Invoca for Optimizely X: Installation and user guide

 

Custom Webhooks and Integrations

Don’t see your favorite app above, or want to connect Invoca to an internal system with an API? Not to worry! You can create Custom Webhooks in your Invoca account to send data to an external system, as well as build a Custom Integration with our Invoca APIs. Custom Webhooks and Custom Integrations generally require more developer resources to build and troubleshoot than a Certified Integration, but you’ll have full control over how it works. 

Check out our guide Basic Knowledge: Invoca webhooks  to learn more about building Custom Webhooks in your Invoca account. Likewise, if you’re interested in building a Custom Integration against one of our Invoca APIs, check out our Developer’s Portal, as well as our guide to our Transactions API, How to access Invoca call data programmatically (via API).

 

 

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