A list of all available integrations

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Invoca is stuffed with powerful integrations with the marketing tools you use every day, to help your workday flow freely. In this article, you’ll see a list of integrations available, along with links to an overview document that helps you understand what the integration is capable of and a full setup guide to help you install the integration.

Before you start connecting Invoca to your other marketing apps, be sure to check out our Best practices for configuring and managing your integrations for some helpful tips that will make your integration experience go a whole lot more smoothly!
 

Note:
To access any of these integration setup guides, you must be logged in to your Invoca account.

Connect Apps

These are our core integrations, with some of the most popular marketing tools around. These integrations are the easiest to set up — you’ll just need to click a button, follow some simple directions, and you’ll be set!
 

Product name	Short description	Integration overview	Implementation guide (login required)
Google Ads	Track your Invoca phone calls and Signals to the Google ads that drove them.	Invoca for Google Ads: Integration Overview	Invoca for Google Ads: Installation guide
Microsoft Advertising (formerly Bing Ads)	Track your Invoca phone calls and Signals to the Microsoft Advertising ads that drove them (including Bing paid search).	See implementation guide	Invoca for Microsoft Advertising (formerly known as Bing Ads) installation and user guide
Salesforce CRM (f.k.a. Salesforce Sales Cloud)	Pass inbound call data to Salesforce as a custom object, where you can log, manage, and analyze it along with the rest of your customer activity.	Invoca for Salesforce Sales Cloud: Integration Overview	Salesforce Sales Cloud: Pre-installation checklist Salesforce Sales Cloud: Installation guide

No Code Integrations

Invoca's new, no-code integrations allow you to integrate with the most popular integrations with all of the complexity abstracted out. This section will continue to grow over time as we add to the list of integrations that make you successful.

 

Product name	Short description	Integration overview	Implementation guide (login required)
Medallia Digital Experience Analytics	Connect Invoca to Medallia Digital Experience Analytics to better understand your customers' journeys, and create actionable data and segments.	See implementation guide	Invoca for Medallia: Integration overview and installation guide
Adobe Experience Platform	Share Invoca call and conversation insights with Adobe Experience Platform to enrich profiles and activate across the Adobe ecosystem and more.	See implementation guide	Adobe Experience Platform integration guide
Facebook Conversions API	Facebook's Conversions API is the state-of-the art server-to-server integration to send Invoca call data to FB.	See implementation guide	Facebook Conversions API Installation Guide
Google Analytics	Report phone calls driven from website visits back to your Google Analytics account, and track additional call data.	Invoca for Google Analytics: Integration overview	Invoca for Google Analytics 4.0 Integration Guide  Invoca for Google Universal Analytics: Installation guide
Google Campaign Manager (formerly known as DoubleClick Campaign Manager)	Attribute and report your Invoca Signals and gain a better understanding of your marketing efforts.	Invoca for Google Campaign Manager: Integration overview	Invoca for Google Campaign Manager: Installation guide
Google Search Ads 360 (formerly known as DoubleClick Search, or DS3)	Tie your call data and Signals to the campaign, ad, keyword, and landing page that drove them, in real-time.	See implementation guide	Invoca for Google Search Ads 360: Overview and installation guide
HubSpot	Attribute phone calls back to the appropriate HubSpot Contact to improve your segmentation and scoring, enhance your reporting, and more.	See implementation guide	Invoca for Hubspot: Integration overview and setup guide
Slack	Send messages from Invoca to Slack with the data of your choice triggered by your preferred Signal.	See implementation guide	Invoca for Slack: Integration overview and installation guide
Impact	Send your Invoca phone calls or Signal conversions to Impact for easy partner management and affiliate payouts.	See implementation guide	Impact integration guideInvoca for Impact integration overview and installation guide
Optimizely	Segment and report on your Invoca phone calls and attribute them to the appropriate variation in Optimizely.	See implementation guide	Optimizely integration guideInvoca for Optimizely X: Installation and user guide
Snap	Track Invoca conversions from your Snapchat ads.	See implementation guide	Invoca for Snap (aka Snapchat Ads) Integration Guide
Tealium	Sync your Invoca tag into your Tealium universal data hub to better share data across your organization.	See implementation guide	Invoca for Tealium: Integration setup guide
Contentsquare	Ddd Invoca data to your CSQ platform to better identify pain points or abandonment points in the digital experience (digital leakage)	See implementation guide	Contentsquare integration guide
Freshpaint	Invoca for Freshpaint gives healthcare marketers a way to track call and conversation outcomes and control which data points are sent to third party systems.	See implementation guide	Freshpaint integration guide
Pinterest	Invoca for Pinterest offers a complete view of the inbound call activity driven by your Pinterest marketing efforts.	See implementation guide	Pinterest integration guide
TikTok	Invoca for TikTok offers a complete view of the inbound call activity driven by your TikTok marketing efforts.	See implementation guide	TikTok integration guide
Piwik PRO	Invoca for Piwik offers a way to share call and conversation data with Piwik Analytics to help you understand what’s driving calls from your website.	See implementation guide	Piwik PRO integration guide
Segment	Invoca for Segment offers a way to share call and conversation data with Segment to build more complete customer profiles. The data can be shared with a variety of Destinations.	See implementation guide	Segment integration guide
The Trade Desk	Invoca sends call and conversation insights to The Trade Desk API in real-time. The conversion event data can be used to help power ad targeting, optimization and measurement.	See implementation guide	The Trade Desk integration guide
VWO	Ddd Invoca data to your VWO platform to gain better visibility into your online and offline touchpoints and which variations are performing.	See implementation guide	VWO integration guide
VinSolutions	Invoca will send Invoca tracked calls to specific VinSolutions dealers or retailers. Those calls will be automatically matched to existing Customer records using the caller's phone number, and appended to your CRM record as Call Details.	See implementation guide	VinSolutions integration guide

Certified Integrations

These integrations are with trusted partners, which we know we can support to help you have an excellent integration experience. Certified integrations involve a bit more setup than core apps — get ready to dig into a little bit of code — but don’t require extensive development resources to get moving, and offer smooth sailing once they’re set up.
 

Product name	Short description	Integration overview	Implementation guide (login required)
Adobe Advertising Cloud (formerly known as Adobe Media Optimizer [AMO])	Send call data and Signals for calls driven by a landing page or Google mobile click-to-call advertisements to your programmatic ad-buying solution.	Invoca for Adobe Experience Cloud: Integration Overview	Invoca for Adobe Advertising Cloud installation and user guide
Adobe Analytics	Tie each phone call you receive to the caller’s unique Adobe Visitor ID for real-time call insights.	Invoca for Adobe Experience Cloud: Integration Overview	Invoca for Adobe Analytics: Installation and user guide
Adobe Audience Manager	Send inbound call data and Signals to Adobe Audience manager to build segments for retargeting and lookalike modeling.	Invoca for Adobe Experience Cloud: Integration Overview	Invoca for Adobe Audience Manager installation and user guide
Adobe Launch	Manage your Invoca Tag in Adobe Launch for easier deployment across the web.	Invoca for Adobe Experience Cloud: Integration Overview	Invoca for Adobe Launch installation and user guide
Adobe Target	Include Invoca data in your A/B testing and segmentation.	Invoca for Adobe Experience Cloud: Integration Overview	Invoca for Adobe Target installation and user guide
Criteo	Send your Invoca call and Signal data to Criteo for easy retargeting and suppression of your callers.	See implementation guide	Invoca for Criteo: Integration overview and installation guide
Google Tag Manager	Manage your Invoca Tag in Adobe Launch for easier deployment across the web.	See implementation guide	Invoca for Google Tag Manager: Tag setup guide
HasOffers	Performance marketing only: Sync affiliate payouts and commissions between HasOffers and Invoca and self-serve trackable links to phone calls.	See implementation guide	HasOffers: Integration Overview
Skai (formerly known as Kenshoo)	Send call data and Signals for calls driven by a landing page or Google mobile click-to-call advertisements to your programmatic ad-buying solution.	See implementation guide	Invoca for Skai: Integration overview and installation guide
LinkTrust	Performance marketing only: Sync affiliate payouts and commissions between HasOffers and Invoca.	Coming soon!	Coming soon!

Custom Webhooks and Integrations

Don’t see your favorite app above, or want to connect Invoca to an internal system with an API? Not to worry! You can create Custom Webhooks in your Invoca account to send data to an external system, as well as build a Custom Integration with our Invoca APIs. Custom Webhooks and Custom Integrations generally require more developer resources to build and troubleshoot than a Certified Integration, but you’ll have full control over how it works. 

Check out our guide Basic Knowledge: Invoca webhooks  to learn more about building Custom Webhooks in your Invoca account. Likewise, if you’re interested in building a Custom Integration against one of our Invoca APIs, check out our Developer’s Portal, as well as our guide to our Transactions API, How to access Invoca call data programmatically (via API).

 

Related:
• Basic Knowledge: Integrations 
• Best practices for configuring and managing your integrations 
• Basic Knowledge: Invoca webhooks