With UA retiring, do you have any tips for folks that have not made the move to Google Analytics 4.0? Are you still planning to deploy GA 4? Share your tips in the thread below and we will donate $25 in your name to the non-profit of your choice! *Must follow 501(c)(3) requirement
Marketing analytics nerds rejoice—Google Analytics 4 (GA4) is here! Google announced that GA4 will replace Google Universal Analytics (UA), and that UA will stop processing new hits starting in July 2023. This may be less-than-great news if you fear change, but the new functionality is designed to provide superior analytics in a third-party-cookieless world, and that alone should assuage any trepidation you may have about moving to GA4. Read the full blog here.
