💡Invoca's Revenue Execution Heroes program gives our customers an opportunity to highlight the successes they've achieved through their partnership with Invoca. It also has perks like personal branding opportunities, VIP invites to regional events, access to private beta programs, and more.
As part of the program, we're shining a spotlight on our inspiring heroes. Today's featured hero is Matt Eaves, VP of Digital Marketing at University Hospitals.
We recently had the privilege of sitting down with Matt for an insightful conversation about his remarkable career journey and the wisdom he's gained along the way.
Q: We want to share some of the successes you've had in your career!
My early career started as a web developer within a marketing department. Most of my career has been in healthcare where I've been passionate about connecting patients to care and improving patient experience. I've always enjoyed how technology enables better experiences and how effective communication motivates people to take action to improve their health.
Q: What skills will be crucial for marketing teams in the next 3-5 years?
I've always believed that good content is the core of any effective marketing program. However, you need technology and creative to deliver that content effectively. You also need ways to measure results. I think authentic content development, creative/storytelling, programming, and analytics will be the most needed skills going forward.
