More Calls recorded in GA4 than in Invoca

[InvocaKnowledge]

Symptoms

• GA4 Invoca-related conversion events greatly outnumber the number of Invoca call events.

Applies To

• Google Analytics 4

Resolution

One potential issue that can lead to more calls in GA4 than Invoca is if you utilize Google Tag Manager to send conversions to a GA4 event.

To confirm if GA4 has additional events being sent over, navigate to https://tagassistant.google.com/ and input your website domain.

Please look for invoca call-related events within the tag, similar to the screenshot below.

Remove the conversion events from GTM, and see if call data starts to align closely.

Cause

GTM can populate event conversions in GA4. The Invoca integration does not require any configuration within GTM to populate data, so to avoid inflated numbers, let the Invoca Google Analytics integration send over conversion data.

Additional Information

Google Analytics 4 Integration Guide