Frequently in this Knowledge Base, you might see instructions regarding Invoca features and accounts called Advertisers and Publishers. However, these might be called something different in your network.
Both Advertisers and Publishers can be renamed to better reflect your business model. In this example, you can see in the sidebar menu that Pablo's Surf Insurance has Advertisers named as "Advertisers" and Publishers named as "Publishers".
However, in this second example, in the network Invoca for Automotive, these two sidebar menu items have different names — Advertisers are named "Marketing Channels" and Publishers are named "Partners".
Here are a few ways Advertiser is most commonly renamed: