Google has announced the deprecation of four of their attribution models> first click, linear, time decay and position-based. Here is the timeline:
- May 2023: For Google Analytics 4 properties, all four models will be unavailable for any new conversion actions.
- June 2023: For Google Ads accounts, all four models will be unavailable for any new conversion actions.
- September 2023: Google will sunset the four attribution models in both Google Ads and Google Analytics 4
