The Invoca Tag can now be configured to track certain calls from very specific sources. This feature was previously available by request but is now customizable by users in the “Settings” found in the bottom left of the Invoca platform.
This new feature gives you more control over your tag implementation, allows you to activate tracking on specific sources (like promo emails, organic traffic, etc.) and can help control number usage.
To use this feature, navigate to the “Parameters Required to Run:” section in the Invoca tag setup and input the parameter and value in the format of “parameter=value.” For example:
Example: source=organic, utm_medium=email
Wildcard matching is also supported.
Example: utm_medium=email*
You can read more about how to configure and deploy your Invoca tag here.
