This integration allows our customers to understand the performance of paid ads on TikTok in driving calls and call conversions. This data is sent to TikTok as Events to get a unified view of your ad performance. This is possible because of view-through attribution which credits conversions to ad views, even if the consumer doesn't interact with the ad. Here's how it works:
- While on TikTok the consumer is exposed to ads
- The consumer remembers one of those ads and later (within the attribution window) visits that website directly and calls and converts
- Invoca tracks the call conversion and passes it to TikTik who then attributes the conversion event to the view that drove it
The benefits of this integration include:
- Ability to quickly test and learn social marketing effort ROAS
- Hyper-personalized experiences that resonate more deeply
- Insight intro content and interactions driving conversions, enabling better optimization & targeting
Ready to give it a try? Navigate to the "Manage Integrations" page from the Integrations section of the Invoca platform.
