This new integration marries in-the-moment Invoca call data with Segment's customer profile data so that you get a more complete, holistic view of the caller. With this, you can personalize experiences and create more meaningful interactions. For example, Invoca's call data might uncover that someone is calling from a "Book Now" page on a travel site and that data can be augmented with Segment data that reveals this caller is an international, frequent traveler. This might prompt the travel company to route this caller to a VIP agent who can respond more meaningfully.
If you're interested in learning more about how integrating Segment data can help your business, please contact your CSM.
