Invoca is excited to announce support for enhanced conversions to capture every possible phone lead and conversion from your Google Ads campaigns.
With enhanced conversions, Invoca helps you get attribution for phone leads and conversion from Google Ads when a GCLID, GBRAID or WBRAID is not present. Instead, Invoca sends the caller’s phone number in a privacy-safe hashed format to Google Ads to improve conversion measurement accuracy.
Working closely with Google, Invoca continues to evolve our attribution solution for today’s privacy-first world. With enhanced conversions, marketers can avoid the gaps in conversion reporting from browser restrictions that hurt your results:
- No GCLID, No Problem: Invoca captures all available Google identifiers for calls, including GCLIDs, GBRAIDs, and WBRAIDs. But even when there is no GCLID or other Google tracking parameters because of data privacy and browser restrictions, Invoca’s support for Google Ads enhanced conversions helps marketers attribute the resulting phone leads and conversions to accurately measure performance.
- Call Attribution for YouTube Engaged Views: If you run YouTube video ads, enhanced conversions help connect phone leads and conversions back to an engaged view, even on browsers blocking third-party cookies, so you know how your YouTube ad spend impacts business outcomes.
- Cross-Device Attribution for Call Conversions: Enhanced conversions help you track the path Google users take prior to calling, revealing how callers behave across devices and browsers and the Google ads they viewed or engaged with prior to calling.
With Invoca, you can be confident that your Google Ads phone metrics are accurate, privacy-safe, and future-proof, so you can measure your true ROAS and make the right optimizations to increase conversions and revenue:
- Maintain Accurate Measurement: Recover phone lead and conversion data that would otherwise be lost due to browser restrictions.
- Prove Your Real Impact: Get credit for every possible lead and conversion to prove your true impact on business results.
- Maximize ROAS and Lower CPA: Ensure Google has the right call data to drive the best outcomes from smart bidding and Performance Max.
- Future-Proof Your Conversion Data: As privacy regulations evolve, Invoca evolves with them to ensure your call conversion data remains accurate and actionable to drive the best results.
