ACTION REQUIRED: Update to the Latest Version Facebook/Meta Integration

[swatkins]

Facebook (Meta) Facebook (AKA Meta) is deprecating Marketing API versions prior to v17.0. As a result, Invoca's legacy Facebook Ads integration, which relies on prior API versions, will likely cease sending data to Meta. 

ACTION IS REQUIRED by Tuesday, February 6, 2024, if you have not already migrated to Invoca's Facebook Conversions API integration.

Instructions for migrating:

1. Prepare your Meta account for the Facebook Conversions API Facebook's Support article. You will need to recreate any audiences (if applicable), as Invoca will no longer be able to create audiences on your behalf.
2. Set up Invoca's Facebook Conversions API integration via the connect app tile using the Invoca for Facebook: Conversions API Installation Guide as a reference. 

Questions? Please don't hesitate to contact your Customer Success Manager or email customer.operations@invoca.com.