02-10-2020 10:12 AM - edited 07-22-2022 01:41 PM
How does Invoca connect your digital marketing landing pages to your phone call intelligence? The first step is to add an Invoca Tag to your landing pages. With that code running on your landing page, here’s what Invoca does:
Let’s take a closer look at the Invoca Tag, and how to deploy Invoca on your landing pages no matter what your business case requires. You might need to be logged in to your Invoca account to follow most of the links in this article!
The Invoca Tag is the primary feature that the vast majority of Invoca customers should use to deploy Invoca on your landing pages. In your Invoca account, you can use the Invoca Tag Wizard to create a Tag, which creates a unique code snippet that you can deploy into your landing pages.
You’ll only ever need to deploy your Invoca Tag into each landing page once; your initial Tag code will continue to work, even if you edit your Tag’s settings, or if we upgrade the underlying code behind the Tag. This is because your Invoca Tag is set up to reference our InvocaJS — along with your own custom settings — each time a visitor accesses your landing page.
This knowledge base contains a number of resources for supporting the Invoca Tag, including:
If you use Invoca on any Google AMP landing pages, you can also create a special Google AMP code snippet from the Invoca Tag Wizard to paste onto these landing pages. See our article How to add Invoca to Google AMP pages for a full guide.
Some large enterprise customers have internal audit systems that require all code to be run on their own servers. For these customers, we offer a self-hosted InvocaJS solution as an alternative to the Invoca Tag. This solution operates very similarly to the Invoca Tag and uses the same underlying technology, but needs to be redeployed and version controlled with Invoca releases. If you think a self-hosted InvocaJS solution is appropriate for your business, contact your Invoca account manager to learn more.
Invoca also supports an alternative, legacy code base for deployment, called Web Integration Code (WIC). We recommend WIC for very few customers — if your organization deploys Invoca using WIC, see How to deploy Invoca on an Advertiser’s landing page for affiliate marketing using Invoca Web Integr... for help supporting and deploying this feature.