Objective
The goal is to modify Invoca to capture the complete URL for the first visit, as this will be beneficial for troubleshooting query string parameters.
Applies To
Marketing Data & Invoca Tag.
Procedure
- Navigate to your Marketing Data dictionary. Log in to your Invoca account > select Settings > select Marketing Data.
- Select “+ New Data Field”, and choose Long Text to create a new entry. Please contact your Invoca Customer Success Manager or Account rep if you do not see the option to create a new field.
- Under Partner (API) name, enter “entry_page”.
- Under Friendly Name, enter “Entry Page URL”.
- Under Attribution Model, select First Touch.
- Click Save
- Navigate to your Invoca tag . On the left-handel panel select Settings > Settings > Invoca Tags > select the tag(s) to update
- Create a new draft tag. On the Revision History page select New Draft
- Add a tile to the Notes field
- Navigate to the newley create marketing data field in the attribution table
- Update the Data Source Type to JavaScript Data Layer
- Update the Data Source Name to “window.location.href”
- Save & Test
- Push draft live when ready
Additional Information
Gotchas:
- Long-text marketing data types support up to 10,000 characters.
- The marketing data dictionary supports 5 long-text fields. If you're using all 5 fields, you'll need to delete one to free up space.
- If you have more than one tag, you’ll need to update each tag to capture the page name.
- The title entered in the Notes field of the tag is visible on the audit history page. It is advisable to include a descriptive title that clearly identifies the updates made to that specific tag revision.
- Tips for testing your draft tag are available here.