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InvocaKnowledge
Community Manager
Community Manager

Objective

The goal is to modify Invoca to capture the complete URL for the first visit, as this will be beneficial for troubleshooting query string parameters.

Applies To

Marketing Data & Invoca Tag.

Procedure

  1. Navigate to your Marketing Data dictionary. Log in to your Invoca account > select Settings > select Marketing Data. 
    • Screenshot 2023-08-01 at 12.07.20 PM.png
  2. Select “+ New Data Field”, and choose Long Text to create a new entry. Please contact your Invoca Customer Success Manager or Account rep if you do not see the option to create a new field. 
    • Screenshot 2023-08-01 at 12.39.58 PM.png
  3. Under Partner (API) name, enter “entry_page”. 
  4. Under Friendly Name, enter “Entry Page URL”. 
  5. Under Attribution Model, select First Touch. 
    • Screenshot 2023-08-01 at 12.15.37 PM.png
  6. Click Save 
  7. Navigate to your Invoca tag . On the left-handel panel select Settings > Settings > Invoca Tags > select the tag(s) to update
    • Screenshot 2023-08-01 at 12.19.32 PM.png
  8. Create a new draft tag. On the Revision History page select New Draft
    • Screenshot 2023-08-01 at 12.29.35 PM.png
  9. Add a tile to the Notes field
  10. Navigate to the newley create marketing data field in the attribution table
  11. Update the Data Source Type to JavaScript Data Layer
  12. Update the Data Source Name to “window.location.href
    • Screenshot 2023-08-01 at 12.36.13 PM.png
  13. Save & Test
  14. Push draft live when ready

Additional Information

Gotchas:
  • Long-text marketing data types support up to 10,000 characters.
  • The marketing data dictionary supports 5 long-text fields. If you're using all 5 fields, you'll need to delete one to free up space. 
  • If you have more than one tag, you’ll need to update each tag to capture the page name.
  • The title entered in the Notes field of the tag is visible on the audit history page. It is advisable to include a descriptive title that clearly identifies the updates made to that specific tag revision. 
  • Tips for testing your draft tag are available here
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