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4398members
1425posts
InvocaKnowledge
Community Manager
Community Manager

Symptoms

Invoca MDF values are being sent to Google Analytics with particular values, but these are changing after reaching Google Analytics.

Applies To

Invoca numbers that have marketing data fields applied.

Resolution

The utm traffic variables are deduced based on the session ID or Client ID we send. It stitches back to what their tag captured for the session on the website.


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