Symptoms
Google Adword keyword data isn't populating
Applies To
- Google Ads
- Network level integration
Resolution
- Confirm the Google Ads account is configured according to the documentation
- Confirm marketing data field Google Customer ID is implemented
- Ensure the Invoca tag is updated with the "customer_id" marketing data field
- The Google customer_id would need to be added to the Final URL suffix within Google Ads
- Refer to Google documentation for specifics on URL setup
- If all ads in a client account use the same tracking URL parameters, add the parameters to the account's Final URL suffix. Otherwise, add the parameters to a Final URL suffix at the campaign level or a lower. The suffixes at lower levels override suffixes from higher up.
Cause
If any of the following steps are missed or not implemented correctly, keyword data will not appear in Invoca reports.
Additional Information
Invoca for Google Ads: Sending Google Ads data back to Invoca
Two data points must be returned to Google to generate keyword data in reports.
- Google Click ID
- Google Customer ID
Invoca receives keyword data from Google, but there are instances where the gclid may be invalid or Google cannot decode it. However, this is expected to happen on average in less than 10% of the total data.
