Symptoms
- Conversion Events aren't populating in GA4 reporting
-204 successes in Invoca logs
Applies To
-GA4
Resolution
1. Validate the event names match in Invoca as well as GA4
2. If the customer is using custom parameters, ensure that those parameters exist in GA4
Cause
If you create a custom parameter in Invoca but not in GA4, GA4 will reject any events that we send
