Why Isn't My [Dimension Name] or parameter Data From Invoca Showing Up in GA4 Reports? (The Capitalization Catch!)

[InvocaKnowledge]

Question Variations

We're tracking phone call data from Invoca in Google Analytics 4 (GA4). In Invoca, we see information for things like Campaign Source, Ad Group, or Referring Phone Number. We've set up a matching [Specific Dimension Name] in GA4, but that data isn't appearing in our GA4 reports. What's going wrong?

Question Variations:

• My [Specific Data Point, e.g., Campaign Source] data from Invoca isn't showing up in my GA4 [Specific Dimension Name] report. Why?
• GA4 seems to be missing the [Specific Data Point] information from our Invoca phone calls. How can we fix this?
• I can see [Specific Data Point] in Invoca's reporting, but it's not populating the [Specific Dimension Name] in GA4.

Applies To

Google Analytics 4 (GA4)

Invoca Platform

Integration between Invoca and GA4

Marketing Data

Answer

 A very common and easily overlooked reason for this issue is a mismatch in capitalization between the parameter name used by Invoca to send the data and the name you've given to the corresponding [Specific Dimension Name] custom dimension in GA4. GA4 is case-sensitive. This means that campaign_source and Campaign_Source are treated as entirely different names.

Additional Information

When you integrate Invoca with GA4, you configure how data points from Invoca (sent as parameters with specific names) map to dimensions within GA4. For this data transfer to work correctly, the exact spelling and capitalization of the Invoca parameter name must precisely match the name of the user-scoped custom dimension you create in GA4 to receive that data.

Consider this example:

• Invoca is configured to send your campaign source information using a parameter named: campaign_source
• In GA4, you have created a user-scoped custom dimension and named it: Campaign Source

Due to the difference in capitalization ("c" vs. "C", "s" vs. "S"), GA4 will likely not associate the data sent by Invoca's campaign_source parameter with your Campaign Source dimension. As a result, your GA4 reports will be missing this crucial information.

How to Identify and Fix This "Gotcha":

1. Check the Invoca Parameter Name: Review your Invoca integration settings or documentation to find the exact name (including all uppercase and lowercase letters) of the parameter that contains the [Specific Data Point] you're trying to track in GA4.
2. Inspect the GA4 Custom Dimension Name: In your GA4 Admin settings, navigate to Custom Definitions and find the [Specific Dimension Name] you created. Carefully note its exact spelling and capitalization.
3. Ensure They Match Perfectly: The Invoca parameter name and the GA4 custom dimension name must be an identical match, character for character, including whether each letter is uppercase or lowercase. If they differ, you will need to update the name in either Invoca's configuration (if possible) or, more commonly, in your GA4 custom dimension settings to ensure they are exactly the same.

By paying close attention to this seemingly small detail of capitalization, you can avoid this common "gotcha" and ensure that your valuable Invoca phone call data is accurately captured and reported within your GA4 environment.