Question Variations
- Can you explain why "not_found" is showing up in the Google Analytics Client ID field on my reports?
- What does it mean when the Google Analytics Client ID is labeled as "not_found" in my reports?
Applies To
- Google Analytics 4
- Calls Report
Answer
If the Google Analytics ID is populating as "not found" that usually indicates that is an issue with syncing between Google Tag Manager and Google Analytics 4. You will need to review the tag configuration, and possibly work with a Google rep to correct the issue.
Additional Information
Here's a useful tool and guide provided by Google that can help you investigate and confirm any issues related to tags.
Configure Google Analytics 4 in Google Tag Manager
Google Tag Assistant (helps with debugging tag issues)
