Question Variations
- Why might the
utm_source values display a URL or sometimes not appear at all? - What could be the reason behind
utm_source values either showing a URL or being missing? - Why does the
utm_source parameter sometimes includes a URL and does not show up at other times?
Applies To
- Invoca Call Report
- UTM Values
Answer
If the "capture organic sources" toggle is on under the Invoca Tag configuration, when this feature is activated and UTM parameters are missing, the utm_medium will be set to "Organic," and the utm_source will be set to the referral domain.
Out-of-session calls may not have UTM data as well. Repeat callers typically indicate that a caller is out of session, possibly calling back from a previously saved number. Another way we identify if a caller is out of session is by checking for duplicate Invoca Unique IDs. These unique IDs are assigned to users to indicate a unique web session.
Additional Information
Due to the nature of the tag, it's not uncommon for a small percentage of calls that are not out of session to not capture the UTM information
