on 02-18-2025 08:04 AM
Here are a few questions to consider when thinking about implementing a new tag:
1. Will this new site require a new tracking number to replace the existing one?
- You want to ensure users do not expect the same number to connect to two different Invoca campaigns.
2. Does this new site need different conditions? Since this new website only runs paid search, the original website might receive all the traffic.
- This typically triggers the need for two separate tags.
3. Is there different data available on this new site?
- You want to ensure that any customizations you've already implemented can be maintained.
4. Another consideration, which could fall under the second point, is whether the site has different behavior that might impact our Dynamic Number Insertion (DNI). This is particularly important for Single Page Applications (SPAs). While this might be addressed with the same tag, it's still important to note.
5. Finally, destinations could be another reason for needing a new tag. If a new campaign requires the discover functionality, then that would warrant creating a new tag.