Should you integrate multiple GA4 properties on a Network level or Profile level?

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Question Variations

1. Is it more advisable to integrate multiple GA4 properties at the network level or the profile level?
2. When integrating multiple GA4 properties, which is better: network-level integration or profile-level integration?
3. What's the recommended approach for integrating multiple GA4 properties—network level or profile level?

Applies To

• Google Analytics 4

Answer

For data to flow correctly into multiple GA4 properties, you will need to integrate via the profile level instead of the network level.

Additional Information

How to Filter Call Data to Multiple GA4 Properties