How does the attribution window affect what landing page/calling page is captured in reports?

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Question Variations

1. How is the landing page or calling page captured in reports affected by the attribution window?
2. What impact does the attribution window have on which landing page or calling page is included in reports?

Applies To

• Call Reports

Answer

With a longer attribution window, when a website visitor visits the landing page and later returns to make a call from the calling page within the attribution window, the initial landing page they visited remains attributed in the report. Tracking begins from the first-page visit, which may give the impression of a discrepancy in reporting.