They drive me crazy as a Marketer, as the longer the call the higher probability there is a sale involved. What do I look at if there are short calls?
I first look at what % of my calls are under 1:00 minute long. I use 1:00 as a measure for what can be said in that amount of time. If the % is under 5% of the total I am not as concerned. If it is above that then I start to look for clues:
All of the tools above help me quickly determine what going on with short calls which normally indicated missed opportunities.