Posting Adwords Attribution Via Webhook

[quincyadam]

Hello: 

We have a custom web hook to Five9 that sends a number of fields including dynamic_number_pool_referrer_search_keywords. It was explained that since this is a Pre-Transfer web hook, that Invoca may not have the data from Google yet. What is the best way to pass attribution data from Google? Is there another web hook that should be set up post-transfer? 

Thanks,

Quincy

[maria_ogneva]

Hi @quincyadam thanks for a great question. I consulted with our integrations team, and here's what they said: 

In this case, it’s mostly about timing. If you don't manually tag your search landing page URLs and you only have the gclid available for us to capture, we won’t have the friendly info at the time the call starts to pass to other systems.

So the solution is: you'd need to append the actual term, ad group, ad, etc (basically what you want to pass to Five9) to your search landing page URLs - and have the Invoca Tag capture those when the visitor lands on the site and, in turn, include those in your PreSense data flow.

Let me know if this helps you!

[quincyadam]

Hi Maria,

We're not using PreSense. Our integrations are through the webhook. If we wanted to capture and send that data, is it possible to send a post-transfer web hook (or however long it takes for Invoca to ingest the data from Adwords)? When I pull the API name dynamic_number_pool_referrer_search_keywords, I can verify that there are values. I just don't think they're available at the time of the pre-transfer webhook. I appreciate your help.

Thanks,
Quincy

[tomphillips]

Hi Quincy,

I had the privilege of talking to your team a bit the other day. If your goal is to send data to Five9 for marketing attribution aka "call matching," it is recommended to switch to a post-transfer webhook. This should allow you to use the same fields you have setup today. This should also give you some flexibility if you decide to send additional data to Five9 once the call is complete.

Hope this helps, if you still have questions, please reach out to your account team.