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This is a verified product documentation article. For case-based resolutions articles, please reference the Knowledge Base section of Invoca Community.

Invoca is the industry’s leading call tracking and analytics solution, helping marketers attribute inbound calls to digital campaigns. Google Ads (formerly known as Adwords) is a leading online advertising platform. 

This is the first article in a series that will teach you everything you need to know to set up, support, and succeed with the Invoca for Google Ads integration, including: 

  • What’s possible with the integration
  • Step-by-step directions to install and administer your integration
  • Adding Invoca to your Google Call Extensions
  • Help for marketers using the integration to view Invoca data in Google Ads reports
  • FAQs and troubleshooting support


Why choose Invoca for Google Ads? 

Using these two products together, Invoca for Google Ads sends your Invoca phone calls and Signals to Google Ads as conversions. With this integration, you can:

  • Send Invoca phone calls, qualified calls, and in-call events (Signals) to Google Ads as conversions, helping you optimize your ad spend.
  • View Invoca data in your Google Ads reporting for a unified view of your campaign success rate across phone and web conversions.
  • Add Invoca call tracking to your Google Call Extensions, incorporating call tracking into click-to-dial search ads.

Ready to get started with your Invoca for Google Ads integration? Here are the rest of the articles in this series. Please note that to access these articles, you must be logged in to your Invoca account!

  1. Integration Overview (You are here)
  2. Installation guide 
  3. Adding Invoca to your Google Call Extensions 
  4. Sending Google Ads data back to Invoca (optional) 
  5. Viewing Invoca data in Google Ads reports 
  6. FAQs and troubleshooting 
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