What are the most important insights your business can learn from your phone calls, and how can you capture them in real-time? In your Invoca account, you can use a feature called Signal AI to automatically recognize patterns in your phone calls to report success events — such as when a purchase is made or a quote is requested. Because Signal AI is trained by you on your own phone calls, it can accurately predict the kinds of call insights your business cares about the most.
Here are a few reasons you might choose to capture real-time call insights with Signal AI:
Before you get started, you’ll need audio recordings of a large sample of your phone calls. Note that your Invoca account may be set up to automatically record phone calls driven to you using Invoca promo numbers. If available, these recordings in your Invoca account are the best to use.
If you also need to capture Signal AI insights in languages other than English, check out our guide How to capture Signal insights in non-English languages.
Once you’ve identified your sample of call recordings, it’s time to define in your Invoca account what business insights you want your Signal AI to look for.
By this point, we’ve identified a sample of your phone call recordings and created a Signal to track outcomes in your calls. The next step is to train your Signal AI to identify patterns and recognize success events in future calls. To do this, you’ll have to report the results of your Signal for each call in your sample — called ground truth data — so that your Signal AI can identify patterns in your successful and unsuccessful calls, then apply those patterns to future calls.
To provide ground truth data for your new Signal AI, follow the instructions in How to train the accuracy of your Signal AI. After you finish training your Signal AI, you now have a customized Signal for your business that can feed real-time call insights into your marketing efforts.
To continue implementing real-time call intelligence from Signal AI into your marketing workflow, you can repeat the steps above to create and train more customized signals, connect your Invoca account to another system to pass these insights along in real-time, or continue to refine the accuracy of your Signal AI by scoring more call recordings.