In your Invoca account, a campaign refers to a combination of call routing options and a destination phone number, rather than a particular set of ads or a marketing channel. Note that this is different from the conventional definition of a marketing campaign.
Your business only needs one campaign for each call treatment you use. In many cases, that means only one campaign is needed for each unique destination phone number you wish to route callers to.
To simplify your Invoca account, we recommend you create fewer campaigns, utilizing your Custom Data dictionary to handle marketing attribution and customer data collection on your phone calls. However, your Invoca account can support several campaigns if you need them. Here are a few situations in which your business might want to utilize more than one campaign:
- You would like to present different call treatment options, such as Interactive Voice Response (IVR) menus, depending on how your customers discover your ads.
- Your business operates more than one call center and you do not want them both to be accessed through automatic call treatment routing.
- You operate discrete marketing tactics and call centers in different languages.
- You are an affiliate marketer or involve affiliate marketing partners in your Invoca efforts.
