02-06-2018 06:03 AM - edited 09-15-2022 02:40 PM
In performance (affiliate) marketing, a publisher is the owner of a landing page, which hosts ads.
As a publisher, you can use Invoca to apply to performance marketing campaigns on your Network. Then, you can use Invoca to place Invoca promo numbers in your ads, get paid for the calls you send to these advertisers, and view performance reports on how effective you are at driving calls to your advertiser and network partners.
Here are some resources for Publishers in this Knowledge Base:
Advanced Features: