Earlier today, we hosted a webinar featuring James McGinn, Head of Paid Media at Rentokil Terminix. The webinar, aptly titled "Eliminate Ad Spend Pests: 3 Key Strategies Rentokil Terminix Uses To Grow Revenue With Invoca" focused on driving value from the Invoca integration with Google Ads. Per Wordstream, Google Ads have enjoyed a higher CTR rate, they also observed an increased cost per cclick and cost per lead. This means that it's even more important to use data to smartly optimize campaigns and to ensure that leads convert at a higher percentage.
Invoca can help you do just that in these ways:
- Drive and convert more phone leads from Google Ads
- Eliminate waste and increase ROAS
- Get credit for your impact on revenue and the business.
In the webinar, we discussed 3 key strategies to driving more revenue from Google Ads:
- Benchmark by collecting and aligning on data that clearly connects to revenue
- Optimize spending based on campaigns, ads, and keywords that drive the most quality cals
- Identify ways to boost conversion rates on marketing driven calls with improved CX.
To learn more about the 3 strategies, please check out the webinar:
Here's a handy image of the recap of the 3 key strategies:
Make sure to check out this learning course in the Invoca Academy that takes all the concepts in this webinar and breaks them down step by step.
