Objective
The following steps need to be completed in order to capture the facebook click ID.
Applies To
Facebook Conversion API
Procedure
Facebook Click ID (recommended)
Create a custom Marketing Data field in Invoca for the Facebook Click ID, with the following options:
- Type: Short Text
- Partner (API) name: _fbc
- Friendly Name: Facebook Click ID
- Attribution model: Last
Next,
update your Invoca Tag to capture the Facebook Click ID, using the following options:
- Data Source: Cookie
- When configuring your “Send Call Events” or “Send Signal Events” Actions, as detailed above, click “+ Add Values” under Additional User Data and enter fbc in the Additional User Data Name field. Add the substitution token for the Facebook Click ID, <_fbc>, in the Additional User Data Value field.
Additional Information
Link to documentation:
https://community.invoca.com/t5/meta-setup-guides/invoca-for-facebook-conversions-api-installation-g...
