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- Invoca
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- Invoca for Meta (Facebook): Integration Overview
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07-05-2018 11:44 AM - edited 01-30-2024 12:33 PM
If your organization serves ads on Facebook, or across any other number of platforms under the umbrella of parent company Meta, you can easily add Invoca data to your Meta Business Tools to track phone call conversions, create new Custom Audiences and Conversions and Custom Conversions in Meta, and more. Taken together, this Invoca for Facebook integration can help you optimize ad targeting, decrease cost per action, and better measure results across your Meta technologies.
About the Invoca for Meta integration (formerly known as the Invoca for Facebook Conversions API)
Meta's Conversions API is designed to create a direct and reliable connection between Invoca and Meta. Invoca sends call and conversation insights to a Meta Pixel. The event data can be used to create custom conversions and custom audiences to help power ad personalization, optimization and measurement so that your ads are shown to people who are more likely to be interested in them.
This integration can help you:
- Improve measurement. Better measure ad performance and attribution across your customer’s full journey, from discovery to conversion. This helps you better understand how digital advertising impacts your call results.
- Optimize ads for actions that happen later in the customer’s journey. Send the data associated with your calls to ensure offline conversions make the AI behind Meta's targeting more powerful. This information helps Meta show your ads to customers who are more likely to be profitable and generate value for your business.
If you'd like a full guide to installing a new Invoca for Facebook integration, check out our full-service Invoca for Facebook: Conversions API Installation Guide — no technical experience required!
About the Invoca for Facebook Ads Integration (legacy)
If you have a legacy Invoca for Facebook Ads connect app installed in your Invoca account, get in touch with your Customer Success Manager or Core Account Manager to start planning out a seamless transition.
