Mike Umbenhauer, Director of Acquisition Experience at DIRECTV

[Nina_Andres]

"As a senior marketing technology manager at DIRECTV, I’m constantly thinking about what new tools we can implement to take campaign tracking to the next level with Invoca"

Read Mike's guest blog post all about UTM strategy here: https://www.invoca.com/blog/utm-definition-benefits-call-tracking

Read the full DIRECTV case study here: https://www.invoca.com/customers/directv