“With Invoca, we can tie our marketing to a purchase, and that visibility lets us optimize our marketing spend and campaign performance. If we find a campaign isn’t meeting expectations, we can shift dollars to higher-performing campaigns and drive higher lead quality.”
"[My advice for younger marketers is to] intentionally learn about all of the new tools, platforms, and specialty areas as they enter the marketing arena and be open to evolving!"
“Invoca has been a reliable partner at every phase of the journey. We’ve had great experiences with everyone from the sales to the customer success to the executive team. I’m excited to continue our partnership and take AutoNation’s customer experience to the next level.”
"Sharing my successes at speaking opportunities has also helped me build relationships with other Invoca customers. We’ll bounce ideas off of each other all the time. It’s been really great for keeping us ahead of the curve."
"Our franchise has hundreds of auto repair shops that rely on inbound calls to drive appointments. Providing callers with great experiences is critical to our success, and the centralized analytics Invoca provides on missed calls and location call handling performance has been an eye-opener...."
"Invoca has become a critical part of our tech stack. It’s given us full visibility into the call channel and significantly reduced our cost per acquisition. And we’re just scratching the surface of what it can do."
"Phone calls convert at 2x the rate of online leads for us. Invoca is integral to our strategy because it allows us to track call conversions and make the right campaign optimizations to drive more of them." "
"Invoca’s Google Ads integration has been really beneficial for our marketing team. Google knows how to optimize for high-performing phone leads because it gets attribution data from Invoca right away. This has helped us increase our return on ad spend by 30%."
“With Invoca's automated call QA, we can let the machine learning do the work and identify our agents’ strengths and areas for improvement. Rather than searching for the data, we get it at our fingertips in real time. It’s a huge time-saver and it changed the game for how we QA calls & coach agents.”
"Invoca has been a game-changer for our team. It allows us to maximize one of our most valuable resources — our marketing dollars. With insights from Invoca, we decreased our patient acquisition cost by 74%. We also significantly increased our contribution to our total book of business.".
"The magic of Invoca is in marrying the data with emotion. Invoca’s data helps us create more empathetic experiences for our patients, so we can respond with compassion throughout the journey."
"Invoca has been instrumental in helping us improve our marketing ROI. Its call attribution data has helped us increase our conversion rate while reducing our cost per acquisition."
"Though we’re an eCommerce business, the call-in experience is vital for our brand. It’s our differentiator — it gives us a chance to make a genuine connection with our customers and give them expert grilling advice. Invoca has helped us take the call experience to the next level. It’s now easier than ever for customers."
"Invoca gives us a shared set of metrics for our marketing and call center teams. This creates deeper collaboration and helps us better align to make our customers happy."
"Invoca gave us the opportunity to listen to 100% of calls, that was the opportunity that we were trying to solve for versus just having one to 2% scored. Secondly, it gives us the opportunity to see trends and allows us to see what some of our best agents are doing ..."
"Invoca has given us a complete picture of agent performance — we were missing so much data before. Now, I can see if an agent is great at gathering all the right contact information and sticking to the agenda, but they need a little improvement..."
"Our sales managers don’t have time to sit down and listen to a bunch of calls. Invoca helps them quickly pinpoint each agent’s strengths and weaknesses. It also helps them find coachable moments in the call recordings and transcriptions. This has had a huge impact on agent performance."
"Invoca allows us to be more efficient and place our spend in the campaigns and tactics that are driving sales. Previously, we only really had insights into calls, but the conversion Signals helped to close that loop and bridge the online-to-offline gap."
“With Invoca, we can attribute all of our revenue driven from phone calls back to the original source channel. We use that data to optimize our digital marketing campaigns. This helps us make the most of our marketing budget and it has significantly increased our ROI."
“[By] adding Invoca to our website, we're able to capture all of our digital channel marketing. We have a bidirectional sync with Salesforce, our CRM... not only are we getting call data into salesforce for our reps, but we're also getting the outcome of the call data back into Invoca."
"BJC Healthcare use conversation intelligence to identify gaps in the customer experience. Insights from Invoca uncovered common questions callers were asking that the chatbots were not able to address. They were then able to give their chatbots the answers to these questions so that customers didn’t..."
"Prior to using Invoca, we really had no visibility into which tactics and messages were successful at driving traffic. That made optimizing our campaigns virtually impossible. Now, we utilize Invoca insights to inform our media mix and our spend into high-performing channels."
"Thanks to Invoca’s AI and call tracking data, we are driving more sales opportunities and caregivers to our franchisee network. It’s been transformative to our business."
"Our teams are constantly looking at Invoca's data together. Not only does it help us improve our marketing performance, but it also informs our overall strategy."
"We were immediately impressed that Invoca was thinking the same way that we were and that they had solved problems that we need to solve, and going a step further in tackling it at a multi-billion enterprise level—like us."
“Invoca helps us calculate our ROAS far more accurately than we could before. Now, we can confidently say that for every dollar we spend, we bring X amount back to the organization."
"Invoca is an invaluable tool for our business. It’s helped us spend smarter and save tens of thousands of marketing dollars on customer acquisition."
"Spectrum Retirement uses conversation intelligence to proactively communicate with customers during the pandemic and to improve agent coaching."
"Invoca has been a game-changer for our team. It allows us to maximize one of our most valuable resources — our marketing dollars. With insights from Invoca, we decreased our patient acquisition cost by 74%. We also significantly increased our contribution to our total book of business."
"To be able to say, "Hey, you know what? This call actually drove a purchase. Let's go find more of those. That really enables us to optimize and grow with partners, and help make the partner successful."
"Not only was Invoca the only provider that could handle our call volumes — it was clear to us from the beginning that they were the market leader."
"Our marketing programs bring people to us who need help. We're in the treatment industry and our mission is all about helping people. That's where my heart is — getting people the treatment and resources they need to improve their lives. And that's what we do in marketing."
“We want to go beyond just driving phone calls — we want to optimize our marketing to drive meaningful conversations. And Invoca has the tools to help us do that."
"The onboarding and customer success support is the best I've ever experienced with any platform in a marketing tech stack. I've now implemented Invoca at two different companies, and in addition to the great technology, it's backed by superior support."
"We’re a better marketing organization because we have a strong partnership with sales,” said Aaron Pierce, vice president of marketing at Windstream. “Our teams have realized that we make each other better — I think that’s the biggest win..."
"We use Invoca AI to identify whether or not our reps are providing condolences and empathy towards our callers"
"With Invoca, we have the call value data we need to increase our return on ad spend and prove the full value of each marketing channel to our properties"
"Invoca AI allows us to gauge how well an individual franchise is doing... now we can tell which locations have a 60% conversion rate and which ones are at 10%."
"Invoca has removed the heavy lifting from quality assurance. I now spend 50% less time scoring phone calls — it’s been a tremendous help. I can’t imagine going back to the way we were doing things before."
"As a senior marketing technology manager, DIRECTV, I’m constantly thinking about what new tools we can implement to take campaign tracking to the next level with Invoca"
"We really lean into Invoca and what it has to offer. Being able to improve that experience from our digital all the way down the to the calls, and that's across the board"
"Invoca has removed the heavy lifting from quality assurance. I now spend 50% less time scoring phone calls — it’s been a tremendous help. I can’t imagine going back to the way we were doing things before."
