06-17-2020 03:33 PM - edited 03-08-2023 08:23 AM
Your Invoca Tag can automatically detect phone numbers on your landing pages and swap them out with trackable Invoca promo numbers. But that's not all Invoca can do with those detected phone numbers! Your Invoca account also keeps track of all the phone numbers on your landing page — whether you choose to swap them out or not. We call those phone numbers destinations.
This article describes a set of features in open beta
If you'd like to use Destination management, contact your Invoca CSM or Core Success Manager to get this feature enabled in your Invoca account!
Your Invoca account includes an easy menu to manage your destinations, too. Just log in to your Invoca account and click Destinations in the sidebar menu. Whether you have one call center you direct traffic to or thousands of distributed franchises you manage with your Invoca account, this Destinations menu can help you keep track of your call tracking needs.
Here's a list of a few things you'll be able to do there:
By default, your Invoca Tag detects any phone numbers on each landing page it's deployed on, then adds those phone numbers to your Destinations menu for easy management. To make sure this functions smoothly while making new edits and revisions to your Invoca Tag, make sure the "Replace any detected numbers" checkbox remains checked in your Invoca Tag settings.
You can also tell your Invoca Tag not to detect Destinations from certain URLs on your website. To do so, follow this guide to edit your Invoca Tag. In the Website Phone Numbers section, enter the URL of each page where you don't want Invoca to discover new Destinations — separating each with a line break (Enter/Return).
You can also add new destinations to your Invoca account by importing a list of your company's phone numbers from a file. See our article How to import and edit your Destinations from a spreadsheet to learn more.
Also by default, the destination phone numbers that your Invoca tag detects are not swapped with Invoca phone numbers and used for call tracking right away. Instead, they are set to inactive (see the Discovered status below), pending your review. You can change this behavior so that newly detected destinations are tracked immediately.
To change your settings for newly detected destinations, access your Destinations menu and select Settings. In the Creating New Destinations tile, click the radio button for "Yes” to track all discovered numbers automatically.
Every destination that your Invoca Tag detects gets added to your Destinations list, where you can edit settings for managing calls to those destinations. Here are some of the things you can do with your destinations:
In your Destinations menu, in the left-hand column you'll find sections with links to lists of your destinations in each of the following statuses:
You can change the status of any of your destinations at any time. To do so, find the destination in its appropriate status list. Click the green plus sign button to move a Discovered or Ignored destination to Active. Click the gray archive button to move a Discovered destination to Ignored. To move an Active destination to Ignored, click the settings menu button for that destination, then select Ignored.
Invoca gives you the option to track or ignore numbers up to 50 at a time. If you want to roll out tracking across specific domains, area codes, or landing pages, for example, you can use the search bar to narrow the results we display.
Once you’ve selected which destinations you’d like to track, you can click the “Promote” button on the top of the table to start tracking your selected destinations immediately. You can click “Ignore” if you believe the numbers should not be replaced, like in the case of fax numbers or customer phone numbers from a profile page, for example.
Ignoring Active numbers will delete any Invoca tracking numbers that have been associated with that destination and move the destination number to the Ignored tab. You can resume tracking on these numbers at a future date, though your Invoca account will still be billed for your usage of those promo numbers.
After you assign a destination to Active, you can assign a custom name to that destination, making it easier to remember which particular call center or line of business that destination corresponds to. Here's how:
That's it! Naming your destinations will make it much easier to keep track of them, especially if you need to actively manage your destinations' other swapping settings.
For destinations in your Active (Dynamic) list, the Destinations menu gives you fine-tuned control over the type of promo numbers Invoca swaps with your destinations (either local numbers or toll-free), as well as how many promo numbers are associated with that destination. This can have implications with how your Invoca account is billed — use it if you want more control balancing the quality of your call tracking data with your telephony usage!
You can change these settings both as an account-wide default and fine-tune your swapping settings for each Active destination:
In either case, you can adjust the following options:
To back up or export a list of all the Destinations in your Invoca account, log in to your Invoca account and click Campaigns in the sidebar menu. In your list of campaigns, click on the campaign associated with the destinations you want to export. Next, click on the Export button, then click Download. You'll be able to find your list of Destinations in your browser's Downloads.
Your exported list of destinations will include all destinations used in your Invoca account, including all Active, Ignored, and Discovered/unpromoted destinations. You'll be able to see the name, phone number, status ofeach Destination, along with information about which URL that destination was found on and information about the RingPool used for that Destination, if applicable.
Yes. Within your Invoca Tag, you can choose which campaigns you are using under the Website Phone Numbers section. The first campaign listed under the Website Phone Numbers section (if selected) is the primary campaign that we will send all Discovered numbers to by default. If you would like numbers to use different call treatments for certain numbers, you can associate these numbers with the different campaigns by following these steps:
Yes. Any vanity numbers you track with your Invoca Tag will be converted into digits (For example, "800-ABC-DEFG" will be converted to "800-222-3334") and reported in your Discovered tab.
The Invoca Tag must be running when a number is discovered. If you use the Parameters Required to Run in your tag, ensure any of these parameters are present on the page before navigating to the number that should be discovered. You should also check to ensure that this number is not in the Ignored list in your tag.
If you ignore an Active destination, you will be charged for any promo numbers that were used for that month, but we will remove the promo numbers from your account moving forward. There is no limit to the amount of numbers we will Ignore, and neither ignored numbers nor discovered numbers will not count against your overall number usage. If a number is Ignored by accident you can simply promote it to be an Active Destination and it will begin being tracked from that point forward.
Invoca’s auto-scaling technology will automatically reduce the amount of numbers dedicated to that destination over time. You may Ignore the destination number to remove the numbers more quickly.
Destinations takes precedence over settings in the Invoca Tag. Destinations will always supersede the tag's auto create settings, so you can remove them from the Tag UI by creating a new Tag revision, unselecting the auto-create boxes and going live to remove them from the UI.
We only support UK numbers, but it requires a separate Invoca campaign for a proper setup. Reach out to your CSM or Core Success if you’d like to manage your UK numbers in Destinations.
• How to configure and deploy your Invoca Tag with the Invoca Tag Wizard
• Basic Knowledge: RingPools™
• How to import and edit your Destinations from a spreadsheet