One of the keys for marketers to drive improved conversion rates is understanding consumer intent - and then using those intent signals to personalize both digital and human touch points along the customer journey.
This is where more sophisticated customers use Invoca data to enrich their customer profiles (in a customer data platform, for example) and inform contact center agents of customer intent, so these agents can tailor and personalize their conversations.
Hear Jason Hazlewood describe how ISG is leveraging intent data to improve the effectiveness of their broader marketing and contact center strategy.
