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How performance marketers manage highly complex lead routing

greggjohnson
Employee
Employee

As a marketer, driving demand cost effectively is hard enough

But in some industries, the degree of difficulty is even higher - as you have to dynamically route leads to different agents based on a variety of factors, all in real time.

Health insurance is a great example, where product availability may differ by ZIP code, and agents are licensed on a state-by-state basis. If you can enable that complex decision-making at scale and in real time, it means your conversion rates improve and you deliver a better customer experience. 

Jordan Yospe from Integrity Marketing Group LLC talks about the opportunities of executing this highly localized approach with Invoca.

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