As a marketer, driving demand cost effectively is hard enough
But in some industries, the degree of difficulty is even higher - as you have to dynamically route leads to different agents based on a variety of factors, all in real time.
Health insurance is a great example, where product availability may differ by ZIP code, and agents are licensed on a state-by-state basis. If you can enable that complex decision-making at scale and in real time, it means your conversion rates improve and you deliver a better customer experience.
Jordan Yospe from Integrity Marketing Group LLC talks about the opportunities of executing this highly localized approach with Invoca.
