In tough economic times, every marketer needs to make the most of their campaign budget.
Yet consider this amazing statistic.
Across consumer brands, 30-40% of all interested consumers who reach out for sales assistance don’t ever get to speak with an agent. They’ll drop after multiple transfers, IVR prompts, or long hold times – meaning marketing budget goes to waste.
Innovative customers like Aspen Dental are using digital signals from a consumer’s web journey to ensure that the highest intent, highest need customers get prioritized first in the contact center. In other words, Aspen is using the "digital body language" that a patient exhibits online and using that to improve their experience in talking to an agent.
Listen to Sam Fitzgerald talk about how Aspen does this, in pursuit of their corporate mission of breaking down barriers to dental care and in effect squeezing more impact out of their marketing budget.
