Today we held a very informative webinar with Invoca Impact winner AT&T (winner in the Buyer Journey Excellence category). Ben shared with us 7 key strategies AT&T employs to optimize marketing, improve sales and grow revenue with Invoca data. I'm sharing a recap of the 7 strategies and the entire recording below:
Learning Resources
Here are the learning resources that were distributed during the webinar, that you can use to help get yourself up to speed on the topics that Ben covered today:
Building Signals:
- Basic Knowledge: Signals (product doc)
- Report Call Outcomes with Signals (platform guide)
- Keyword Spotting Signals (platform guide)
- How to create rule-based Signals (product doc)
- Voice Signal - getting started (product doc)
Campaign Optimization:
- Google Ads: Integration Overview (platform guide in Invoca Academy)
- Google Ads: Setup Guide (product documentation in Invoca Community)
Real-time Routing
- Capturing personal and demographic data about your callers using Enhanced Caller Profiles (product doc)
- How to create an Invoca campaign (product doc)
Missed Calls
Managing Repeat Calls
